About Cherus Sportswear

Who We Are

Cherus Sportswear exists because decent sports gear shouldn’t cost a fortune. We started with a simple goal: make quality sportswear affordable and accessible. But we’re more than a shop—we’re part of a growing movement to empower communities through sport.

From supplying school teams to supporting national athletes, from weekend joggers to corporate wellness programs—we’re helping people move better and dream bigger.

We’re based in Kenya and deeply rooted in the belief that talent lives everywhere. Gear should never be a barrier.

Our Vision

We want to be Africa’s most trusted community sportswear brand—not just for elite athletes, but for schools, clubs, companies, and anyone trying to grow through sport.

We see a future where every kid with talent has the tools to compete, where communities build healthier habits, and where sport is a bridge to opportunity.

Our Mission

We sell solid, affordable sportswear for people on the move—and we reinvest in the communities that wear it.

Through partnerships with schools, cooperatives, teams, and local changemakers, we support talent development, wellness initiatives, and community events.

We're committed to Sustainable Development Goals (SDGs)—especially good health and well-being, quality education, and decent work. Our CSR activities—from donating gear to hosting clinics and charity runs—are all about making sport a force for good.

If it helps you stay active, grow talent, or uplift a community—it belongs on our radar.